REBRANDING
Harold van Baardwijk
on the mic
Why do you want to rebrand? This was the first question we were asked. We wanted to have a new fresh, professional look achieved through a rebranding, launching our new name. In short, a new corporate identity, appearance and website.
“We are super happy with our new brand style. It was a bit exciting at first, because it is completely different from what it was. This soon gave way to appropriate pride! Once everything was launched and landed you realise how important it is to keep up with the times.”
THE PROCESS
GET Ready.
As a Digital Agency, we start by delving into the roots, current identity and objectives. Through a session on the terrace, we get to know Van Baardwijk – Bouw and its wishes even better. With all these valuable insights, we are ready to start the rebranding process.
rebranding
strategic & creative
Every rebranding is special, they are never quite the same in terms of output but the approach is clear and strategically strong. What makes the story of van Baardwijk-Bouw unique? We look for the concrete words that consistently convey the message and tell what van Baardwijk-Bouw delivers. The wishes from the session are translated into the look and feel of all the brand’s channels.
the story
The unique story of Van Baardwijk-Bouw is to not make it more exciting than it is. Just deliver quality, honour agreements and communicate clearly.
Just act normal, that way we will be unique enough. As a close-knit team, we go for the best quality and service.
Above all, do what you are good at and always try to exceed expectations.
Quality above all
Van Baardwijk Bouw has been in business since 2001 and therefore has years of experience within the profession. From carpentry, the company has continued to grow into a complete provider. From window frames, home extensions to complete renovations and new construction. In short, you can turn to Van Baardwijk Bouw for all your construction & carpentry needs. Harold has a strong and dynamic team around him who enjoy working with you to deliver great projects.
Many different disciplines are involved during a rebranding. For Harold, it was especially important to achieve a consistent new, fresh and professional look.
the newly built corporate identity
In the creative design phase, we realise various concepts in order for the concepts to land. In it, we include the logo, fonts, colour palette and add several examples of applications.
The core message, positioning and image has been rolled out throughout the organisation. We highlight some facets in more detail to give an idea of where strategy, creativity and design come together.
The old logo featured an uneven triangle. This was a recognisable element, which we implemented in a different way in the new logo. So now two equal triangles and the new fresh colour blue. This stands for trust and quality, which are important core values for Van Baardwijk-Bouw.
The slant of the corners is extended consistently in various ways in the corporate identity elements, printed material and the signing. Thus, the new look literally stands as a house.
From offline to online
Bouw Website
The corporate identity and graphics were, of course, also implemented during the construction of the powerful WordPress website. Thus, we extend the look of offline to online and ensure a consistent look and feel.
The services provided by Van Baardwijk-Bouw are clearly displayed and the project photos give you a good idea of the completed work. The custom website is built in WordPress and fully responsive, ensuring a nice user experience on all devices.
It stands tall as a house
Het resultaat van dit gave rebrandingproces mag er wezen en staat als een huis. Wij bedanken van Baardwijk-Bouw en Harold van Baardwijk in het bijzonder. We hebben samen gebouwd aan een professionele uitstraling waar jullie verder op kunnen bouwen.
READY TO GROW?
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