Strategy

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Targeted
strategy

To build, position and grow your brand (campaigns), a well thought-out strategy is essential. A targeted strategy is the foundation – the starting point – to grow your business and brand. We determine the ideal marketing mix to communicate the story consistently and effectively on the relevant channels.

Marketing Strategy | Positioning | Buyer Personas | Customer Journey | Objectives | Plan Of Action | Focus

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The importance of
the strategy

The first question is why? What and who do you want to achieve? Where, when and for how long? What is needed to achieve the objectives? Questions you should always ask yourself before starting anything. Because without a strategy and plan, you will never get the maximum profit from all marketing efforts.

Building a strong brand starts with delving into your own identity. What exactly is the essence of your brand and what story do you have to tell? With this, you will find the core of your brand. Then the focus is on strategically communicating and positioning your story in a powerful and consistent way.

Rubberplants | Digital Agency - Strategy postionering

What is your
position?

It is proven that brands that position themselves in a recognisable and consistent way are more successful. This emphasises the importance of brand positioning, which is why this deep dive is the starting point of our collaboration and growth.

Goals
Regardless of what the brief is, working from objectives is vital. We do not like empty promises and unrealistic expectations. What are we working towards and when is ‘it’ a success? Together, we set realistic goals that are easy to understand. Ongoing evaluation and adjustments ensure that we will achieve these goals together.

Campaigns | Objectives | Collaboration | Growth

What is the
customer journey?

Also referred to as Customer Journey. This provides insights on the needs of the target audience during the different stages of the customer journey. After all, choices for brands and products are driven by needs and these change during the customer journey. If we understand the different functional, rational and emotional needs, we can respond to them effectively. We provide insight in the potential target audiences’ (buyer personas) needs. All this data and insights allow us to strategically position brands and campaigns. Grow with the flow!

Customer Journey | Buyer Personas | Grow!

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Rubberplants | Digital Agency - Strategy