Google Core updates

What can we expect from these Core updates?

As with any Google algorithm update, your positions may rise, fall or remain stable. But if your ranking is affected by the June 2021 Core update, it is possible that the impact will repair itself with the July 2021 Core update.

Google says most sites do not usually notice the updates, but website owners and online marketers who manage many sites are likely to see many changes in Google rankings.

The two-part nature of this release also means that some content and sites may undergo changes in June 2021 that will be reversed in July 2021.

Why is Google releasing these updates?

The web keeps growing and websites keep changing, content is constantly being updated and added.

Google: “As new sites appear and the web changes, updates are essential to ensure that our search engine can continue to support a wide range of publishers, creators and companies so that we can show visitors the most relevant content.”

Normally, Google pushes several updates a week that are meant to improve the quality of the search engine. This is why Google never shares details about all updates.

Every time Google updates its algorithms for its search engine, it means that your website may do better or worse in search results.

That is why it is also nice to leave this specialised work to a Google partner, Rubberplants | Digital Agency from Breda is such a partner and we are happy to relieve you of this burden and reinforce it.

So good to keep a close eye on your positions/rankings on the most important keywords in the coming weeks.

What can you do about it?

Google has offered advice on what you might consider when your website is hit by these core updates.

Google: “We recommend ensuring that websites offer the best possible and relevant content. After all, that is what our algorithms will reward.”

Google provides the list of questions that would help you determine whether your website meets these. Google does say that you will also be able to see a natural recovery between the two Core updates.

Content & quality

• Does the content offer original information, reports, research or analysis?
• Does the content provide a full or comprehensive description of the topic?
• Does the content offer insightful analysis or interesting information that is not obvious?
• If the content is based on other sources, does it avoid simply copying or rewriting those sources and instead offer substantial added value and originality?
• Does the headline and/or page title provide a descriptive, useful summary of the content?
• Does the headline and/or page title avoid being exaggerated or shocking?
• Is this the kind of page you want to bookmark, share with a friend or recommend?
• Would you expect this content to be in or referenced in a printed journal, encyclopaedia or book?

Presentation

• Is the content free of spelling or stylistic problems?
• Is the content well produced, or does it seem sloppy or hastily produced?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites do not receive as much attention or care?
• Does the content contain an excessive amount of ads that distract from or interfere with the main content?
• Does the content display well on mobile devices when viewed on them?
• Does the content offer substantial value compared to other pages in search results?
• Does the content seem to serve the genuine interests of site visitors or does it seem to exist only by someone trying to guess what might rank well better in search engines?

Authority

• Does the content present information in a way that makes you want to rely on it, such as clear sources, evidence of the expertise involved, background information about the author or the site publishing it, such as through links to an author page or the site About page?
• If you were to research the site producing the content, would you get the impression that it is well trusted or widely recognised as an authority on the subject?
• Is this content written by an expert or enthusiast who demonstrably knows the subject well?
• Is the content free of easily verifiable factual errors?
• Would you feel comfortable trusting this content for problems related to your money or your life?

In short, the magic words for Google and therefore ours remain “relevant content”.
Would you like a sparring session with Rubberplants | Digital Agency about opportunities within Google and the findability of your website? Then schedule a sparring session.