Digital Marketing

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De online wereld verandert

...en snel ook. De afgelopen twee jaar hebben we een enorme groeispurt doorgemaakt op het gebied van Artificial Intelligence. AI wordt gezien als de ontwikkeling...

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<img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Igor-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Igor" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

Optimaliseer je webshop voor Google’s SGE

Heb je gemerkt dat je e-commerce webshop sinds de Google-update van maart 2024 een daling in bereik, vertoningen en kliks heeft gezien? Je bent niet...

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<img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

Hoe herken je AI-generated content?

Als marketeer ben ik altijd bezig met het verkennen van nieuwe tools en ChatGPT heeft daarbij zeker mijn aandacht getrokken. In de afgelopen maanden heb...

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<img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

De échte impact van de Google Core update March 2024

5 maart 2024 kondigde Google een zeer impactvolle Core Update aan. Na 45 dagen is op 19 april de update volledig voltooid. Is jouw ranking...

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<img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

Verdwijnt SEO door SGE?

SEO is verleden tijd. BAM. Ik val meteen maar met de deur in huis. Net SEO een beetje onder de knie en voel je weerstand?...

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<img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

Google’s March 2024 Core update

Google zet een grote stap vooruit met de introductie van de March 2024 Core Update. Deze update, bekend als een van de grootste wijzigingen in...

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<img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Stephanie-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Stephanie" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

Hulp bij de Google Consent Mode V2

De Google Consent Mode v2 is een update van de bestaande Consent Mode van Google. Deze nieuwe versie biedt extra functionaliteiten en verbeteringen voor het...

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ROI verhogen

ROI of Return on Investment? Wat betekent deze term precies en waarom is het zo belangrijk? Of je nu een ervaren ondernemer bent of nieuw...

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Conversie optimalisatie

Vallen je online webshop verkopen tegen? Voel je dat er meer potentie in je website zit maar komt het er niet helemaal uit?
Lees dan...

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<img src="https://b2804467.smushcdn.com/2804467/wp-content/uploads/2023/11/Igor-2.png?lossy=2&strip=1&webp=1" width="82px"alt="Igor" style="background:#0b0b0c;height:82px;object-fit:cover;object-position:50% -70%;transform: translateX(-50%) translateY(-50%) scale(1.5);position:absolute;top:50%;left:50%;" />

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